Our Journey to Transform
Financial Technology
Our Journey
to Transform
Financial Technology
Founded in 2020, B365Tech burst onto the scene with a dream: to shape a better world in which everyone is represented and served well by the products and systems we create, and the companies and individuals we empower.

With this in mind, our team of experts is building state-of-the-art technology that supercharges financial institutions and enterprises.
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The Meaning
‍Behind the Name
SOLUTIONS
The name B365Tech is all about our promise to deliver non-stop innovation for the financial services world!
B stands for banking, rooted in trust, reliability, and stability
365 means we’re here for you all year round, keeping up with the needs of today’s digital-savvy consumers
Tech highlights our superpower: using technology as the turbo boost for transformation in financial services
Together, B365Tech is our promise to deliver seamless, secure, and scalable digital solutions every single day of the year!
Beyond Technology:
Our Vision in Action
At its heart, B365Tech is way more than just a tech provider. We’re your strategic partner, dedicated to leveling the playing field. Our objective is to ensure financial institutions and businesses aren’t left behind, but are fully equipped to innovate, grow, and serve their communities.

With a focus on agility, inclusion, and long-term impact, B365Tech is on a journey to redefine what’s possible in financial services!
Meet the Team Behind B365Tech
Francisco Perales
Founder and CEO
Francisco Perales (Pancho) has 27 years of consumer and digital banking experience and has been the founder and co-founder of several start-ups. He worked for the Global Consumer Bank at Citigroup (Citi, Citibank, and Citicorp) for over ten years in San Francisco, CA, and New York City.

Pancho is the Founder of Vavane, Inc. d.b.a. B365Tech and is the Chairman of San Diego Bancshares, Inc. and a Director of First State Bank of San Diego in Texas. He is the Chairman and co-founder of Accelerium Clinical Research and Hospital in Mexico.

He earned an MBA from Tulane University and a Bachelor of Science degree in Industrial and Systems Engineering from ITESM, and he has graduate studies from Harvard University.
Alfredo Marchese
Head of Strategy
Alfredo Marchese has over 25 years of experience spanning payments consulting, sales, and operations across markets as varied as large financial institutions, retail chains, and small businesses. At B365Tech, he leads Strategy and Partnerships with a focus on enabling Banking-as-a-Service products, and serves on the board of First State Bank of San Diego.

Earlier in his career, he managed large-scale card acquisition programs and product portfolios at Citigroup, and advised banks and fintechs across Europe at Visa Consulting and Analytics, where he also led regional consulting and talent initiatives.
Alfredo holds a BS in Biochemistry from Rochester Institute of Technology and an MBA from Carnegie Mellon University.
Antonio Davalos
Head of Data
Antonio Davalos specializes in helping community banks and fintech companies make smarter decisions through rigorous data science. He applies advanced mathematical models and analytical techniques to translate complex data into insights that are actionable at both the executive and operational level.

With a PhD in Signal Processing from Université d'Orléans and over 18 years of experience across financial services, biomedical engineering, census analysis, and HR consulting, he bridges technical complexity and business impact in a way that is rare in the industry. At B365Tech, he builds the data-driven frameworks that improve how the organization and its partners make decisions.
Angel Gutierrez
Cloud & DevOps Engineer
Angel Gutierrez designs and operates cloud-native infrastructure with over 12 years of experience across fintech and e-commerce environments. He specializes in AWS and GCP, with deep expertise in Kubernetes, containerization, serverless architectures, and Infrastructure as Code using tools like Terraform and AWS CDK.

In addition to infrastructure, Angel is a capable full-stack developer in PHP, JavaScript, and TypeScript, giving him an end-to-end perspective on the systems he builds. At B365Tech, he focuses on resilient, secure, and scalable platforms. He holds a degree in Computer Systems Engineering from Instituto Tecnológico Superior de Coatzacoalcos.
Oscar Martin
Senior Software Engineer
Oscar Martin has over 13 years of experience designing and delivering scalable web and backend systems, with strong expertise in microservices, event-driven architectures, and cloud platforms including AWS and Azure. His technical range covers C#, Golang, RESTful APIs, Domain-Driven Design, SQL and NoSQL databases, and search technologies like Elasticsearch and Algolia.

He is known for technical leadership that combines architectural vision with a commitment to code quality, mentoring, and Agile delivery. He holds a degree in Telematics Engineering from Universidad del Caribe.
Gustavo Vaca
Operations & Payments Manager
Banking Operations &
Payments Specialist
Gustavo is a banking professional with 11+ years of experience specializing in merchant services and card issuing products. He has successfully launched innovative banking solutions, focusing on operations, compliance, and service optimization. His expertise includes chargeback/dispute management, operational process design, and executing Visa/Mastercard certifications and mandates. Gustavo also developed essential manuals, policies, and process documentation for efficiency and regulatory alignment.
Dashawn Leo Leiba
Software Engineer
Banking Operations &
Payments Specialist
Dashawn Leo Leiba is a Software Engineer focused on backend development and DevOps, with a track record of building systems that prioritize scalability, reliability, and clean architecture. He works across Go, Python, TypeScript, and JavaScript, with experience in PostgreSQL, MongoDB, Docker, Kubernetes, and AWS infrastructure.

He uses CI/CD pipelines with GitHub Actions to maintain deployment quality and development efficiency, and brings a consistent focus on operational excellence and long-term performance. He holds a Bachelor's degree from William Paterson University.
Ricardo Martinez
Senior Data Engineer
Banking Operations &
Payments Specialist
Ricardo Martinez has over 16 years of experience in data analysis and data engineering, with professional backgrounds at Tyson Foods as a business intelligence developer and at Accenture as a consultant supporting clients in the energy and services sectors across national and international markets.

His work centers on integrating data from multiple systems into unified platforms that make business intelligence genuinely usable. He has deep experience with SQL, Power BI, Azure Cloud, and modern data architectures. At B365Tech, he builds the scalable data infrastructure that gives teams and partners the reliable insights they need to make good decisions.

He holds a degree in Information Technologies and Communications from ITESM and multiple certifications in data tools and Agile methodologies.
Adriana Bravo
UX/UI Design Lead
Banking Operations &
Payments Specialist
Adriana is a UX/UI Design Lead with 20 years of experience in graphic and product design. She has served as a consultant and designer for leading global organizations and publishers, including Penguin Random House in Mexico and Spain, as well as Forum for the Future in the UK and Singapore.

Throughout her career in tech, Adriana has designed critical systems for several 500 Startups Latam companies. As a full-time designer at Cuenca, she redesigned the back-office interface and core design system for the consumer-facing platform. She also revamped the patient experience and interfaces for Prescrypto and served as Product Design Lead at Monato, establishing foundational platforms for IFPE back-office operations, BillPay, and Cross-Border products. Adriana holds a degree from Universidad Iberoamericana, Mexico City.
Andrea Ochoa
UX/UI Design Lead
Banking Operations &
Payments Specialist
Andrea Ochoa has over 8 years of experience as a UX/UI consultant and product designer, with a client list that includes CitiBanamex, Stori, and Scotiabank. She specializes in banking, fintech, and startup environments, applying Design Thinking and Agile methodologies to deliver solutions that are as useful as they are intuitive.

At B365Tech, she leads research initiatives, manages the design system, and facilitates workshops that connect product features to real user needs and business goals. She holds a Master's degree from Next Educación in Madrid and a BA in Graphic Design from UNINTER.
Carolina Rios
Consultant
Banking Operations &
Payments Specialist
Carolina is a professional with nearly 10 years of experience focused on digital banking strategy, operational optimization, and marketing. She specializes in analyzing business needs and translating them into actionable solutions, helping financial institutions enhance efficiency and improve customer experience.

Her work includes evaluating processes, identifying improvement opportunities, and supporting the implementation of systems aligned with business objectives. She has also led efforts in documentation, training, change management, branding, and marketing campaigns, ensuring successful adoption of new tools, processes, and go-to-market strategies across teams.

She holds a Bachelor’s Degree in Social Communication from Universidad Regiomontana, and a Master’s Degree in Education from ITESM, bringing a strong foundation in communication, marketing, and organizational development to build agile and customer-centric digital banking environments.
Marcela Ramirez
Chief Operating Officer
Marcela Ramirez has led global product and operations strategies for over 25 years. Her career spans Mastercard, PayPal, Citi, and Banamex, where she combined product innovation, regulatory expertise, and customer-centric design to deliver consistent growth.

Her most recent role at Mastercard centered on global digital payments and financial inclusion initiatives in collaboration with financial institutions, fintechs, and governments. Where she drove deployments across more than 50 countries driving adoption of over 500 million customers in digital payment solutions. At B365Tech, she translates strategy into execution while maintaining the governance and risk management standards that regulated environments demand. Marcela currently serves on the board of First State Bank of San Diego.

Marcela holds a BA from ITAM and an MBA from NYU Stern.
Antonio Lozano
Head of Fintech
Antonio Lozano (Tony) has spent more than 25 years at the intersection of banking, fintech, and payments, with particular depth in merchant services and acquiring programs. He has built and scaled payment infrastructure working directly with banks, processors, and commercial teams, and led product teams responsible for internet banking, card issuing, and point-of-sale network expansion through ISOs and payment facilitators.

What sets Tony apart is his end-to-end fluency across the payments stack, from infrastructure to customer use cases, and his track record of turning that knowledge into products that generate real revenue. Antonio currently serves on the board of First State Bank of San Diego.

He holds a BS in Industrial and Systems Engineering from ITESM.
Mauricio Murga
Senior Software Engineer
Mauricio Murga has over 10 years of experience building financial infrastructure, payment systems, and distributed backend services. His work includes designing a full payment API at Conekta with integrations to Prosa, E-Global, and American Express, building a core banking system at Nebula, and co-founding Enumma, a multimedia social platform.

He specializes in ISO 8583 messaging, PCI-compliant systems, and high-availability transaction processing. At B365Tech, he contributes to transaction architecture and certification processes with Visa and Mastercard. Mauricio holds an MS in Advanced Web Engineering from the University of Essex and a Bachelor's degree from ITESM.
Alan Garrido
Senior Software Engineer
Alan Garrido has over eight years of experience designing scalable distributed systems with a focus on fintech and cloud-native platforms. He started his career at Oracle working on the reliability and automation of Exadata Cloud Service, then joined Cuenca where he built core financial systems including transaction processing, KYC validation, and card operations.

At B365Tech, he designs and develops secure, high-throughput backend systems using Go, Kafka, event-driven architectures, and REST APIs, with PCI-compliant communication across services. He holds a degree in Computer Engineering from UNAM.
Arturo Pacheco
Head of Engineering
Arturo Pacheco is a Lead Software Architect with over a decade of experience in secure systems and financial technology, focused on regulated environments and complex integrations. One of his most significant projects was leading the integration of an IFPE with Mexico's Central Bank, a critical piece of infrastructure within the national fintech ecosystem.

At B365Tech, he contributes to the design and implementation of scalable, secure financial systems, ensuring alignment with industry standards and regulatory requirements. He holds a degree in Computer Engineering from IPN and a Master's in Technology Management from UNAM.
Iliana Arzac
Vice President of Government and Community Relations
Iliana Arzac leads Government and Community Relations at B365Tech bringing over 15 years of experience across private banking, oil and gas, and the nonprofit sector. Her work focuses on obtaining certifications and formal recognitions that validate the organization's commitment to community impact, and on ensuring that institutional growth stays connected to meaningful community development. She also works for First State Bank of San Diego.

She holds a BA in International Business from the Alvarez College of Business at The University of Texas at San Antonio, and remains actively involved with her alma mater in support of student opportunity initiatives.
Alejandra Perea
Operations Director
Alejandra Perea is a senior payments executive with over 30 years of experience in payments infrastructure. Her expertise spans issuing, acquiring, core banking, migrations, and FinTech.

Alejandra began her career at Banca Serfin in 1993, working in consumer credit issuing and collections and supporting major card-processing and core banking migrations. In 1996, she joined Visa in Mexico, where she built a nearly three-decade career leading key operational and strategic initiatives.

Her experience includes Visa’s 2008 corporate restructuring and IPO, the transition from magnetic stripe to EMV chip technology, e-commerce payments, regulatory compliance, and operational frameworks for onboarding and scaling FinTechs and digital players. She also helped design and implement the operational infrastructure of a new banking institution focused on unbanked and underbanked customers.
Alejandra holds a degree in Industrial Engineering from ITESM.
Ana Michalak
Financial Controller
Ana Michalak is the Financial Controller for B365Tech, bringing more than 25 years of accounting and operational experience across real estate development, property management, sports, and public utilities. Her professional career spans the Los Angeles, Austin-New Braunfels, and San Antonio corridor markets, providing her with diverse experience in both established organizations and startup environments.

At B365Tech, Ana manages financial operations while also supporting human resources and broader organizational initiatives. She focuses on streamlining processes, improving operational efficiency, and leveraging automation to create scalable, effective business practices.

She holds a BA degree from The University of Texas at Austin and brings a collaborative, solutions-oriented approach to every aspect of her work and leadership.
Jose Guadalupe Rodriguez
Consultant
Jose Guadalupe Rodriguez has over 25 years of diverse experience spanning finance, consulting, banking, consumer businesses, and new business development. With a Master’s degree in Business Leadership from Duxx and a Bachelor’s degree in Industrial and System Engineering from ITESM (Tec de Monterrey), Jose possesses a wealth of knowledge in effectively managing people and resources.

He has a track record of success in banking and treasury operations, having served within triple A companies in Latin America such as Coca Cola Femsa, McDonald’s Corp., and Banco del Atlantico, alongside various IT consulting groups demonstrating his versatility and adaptability across industries.

Jose specializes in strategic financial management, risk assessment, and optimizing processes while seamlessly integrating innovative technologies. He is skilled at leading diverse teams, negotiating cost-saving measures, and nurturing a collaborative environment.
Juan Carlos Garrido
Private Wealth Advisor & Compliance Officer
Juan Carlos Garrido is a finance professional with experience across wealth management, investment advisory, and business development. He began his career at Fidelity Investments, where he worked in wealth management, advising clients on investment strategies, risk considerations, and long-term financial goals.

Juan Carlos currently serves as a Private Wealth Advisor, where he is involved in the development, growth, and distribution of the firm’s wealth management platform. His role combines private wealth advisory, client relationship management, business development, and the expansion of innovative financial solutions.

Juan Carlos holds an MBA from Texas Christian University’s Neeley School of Business and a Bachelor’s degree in Finance from Eastern Illinois University.
Aastha Gaudani
Software Engineer
Aastha Gaudani is a Software Engineer at B365Tech, where she focuses on backend development and infrastructure for financial technology systems. Her experience spans software engineering and machine learning, with an emphasis on building reliable, scalable, and efficient technology solutions.

Before joining B365Tech, Aastha gained engineering experience through internships and research projects across a range of technical fields, including computational biology and satellite imaging. She also contributed to academic research at the intersection of computer science and life sciences, bringing a multidisciplinary perspective to problem-solving and software development.

Aastha pursued graduate studies in Computer Science at North Carolina State University.
Eduardo Martinez
Systems Engineer
Banking Operations &
Payments Specialist
Eduardo has over 15 years of experience in the financial industry, complemented by versatile roles across  consultancy, microinsurance, and the food industry. His expertise encompasses strategic planning, team dynamics,  system architecture, project management, engineering, and process reengineering, covering the entire product  lifecycle from ideation, documentation, implementation, and operational enhancement.

He has developed lending methodologies for Microfinance Institutions (MIFs), overseeing the evolution from manual  processes and policies to robust system architectures and streamlined operations. With an entrepreneurial spirit, Eduardo has founded and co-founded several start-ups in industries ranging from financial services and insurance to  restaurants, demonstrating proficiency in development, management, and scaling strategies.

Eduardo holds a Bachelor’s degree in Industrial & Systems Engineering with a minor in Systems Engineering from  ITESM (Tec de Monterrey).
Let’s Talk Finance, Tech, and Everything in Between
Let’s Talk Finance, Tech, and Everything
in Between
We’re shaping the future of financial technology and we’d love for you to be part of it. Get in touch to learn more about us, our solutions, and how we can collaborate.
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